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Elfa Group AB announces new Chief Executive Officer


Elfa Group AB today announced the addition of Per von Mentzer as the company’s new Chief Executive Officer, effective August 25. The Elfa product line is sold in approximately 30 countries, including the United States where it is offered through its parent company, The Container Store’s, 43 retail outlets and online at

Elfa Group is one of the world’s leading companies for customized storage solutions. The products take their inspiration from Scandinavian design and are made from carefully selected materials. Customized storage solutions are available for every room in the home and can be combined to satisfy a specific need. As CEO, von Mentzer will lead and direct Elfa Group’s management team while collaborating with The Container Store’s executive management team to focus on the global growth and high potential for expansion of the Elfa brand.

"Per has incredibly strong executive management experience, a proven record of strategic planning and execution and a focus on building and developing a team of great leaders," said Kip Tindell, Chairman and CEO of Elfa parent company The Container Store. "These strengths will allow us to further capitalize on the talents and resources of our Elfa team, taking the brand to new heights."

Prior to joining Elfa, von Mentzer served as the Vice President of Marketing and Sales at Nybro Flooring International (NFI) in Switzerland. He also brings with him experience from previous positions at Trelleborg, TarkettSommer and AB Gustaf Kährs, an extensive knowledge of the European home furnishings market, as well as much success in business development, sales management and brand building.

For more information:
Elfa Group AB
Stefan Ferm
Tel: +1 972 538 6805
Mobile: +1 214 9122 526

Elfa International AB
Christine Dahlman
Marketing Coordinator/PR
Tel: +46 490 846 04
Mobile: +46 730 884 604

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